You only have a few seconds to grab the attention of your website visitors. Writing engaging and informative web copy will help you connect with your target audience.
2. Write how your target market searches
Research and identify the keywords your target market uses to find what they are looking for.
3. Use effective headings
People on the web want to find what they want quickly, so make things easy with clear and concise headings.
4. Keep your paragraphs short and simple
People on the web looking for products or services don't want to waste time, and really don't want to read long paragraphs. Paragraph length should range from 2-5 lines.
5. Keep your sentences short and simple
Write simple, keyword rich sentences that engage and inform. Sentence length should range from 20 to 30.
Scopic works with you to create more effective communications, contact us to find out more.