With 1.94 billion monthly active users as of March 31, 2017 Facebook continues to strip away advertising dollars from traditional platforms like television, print and radio.
Boost your Facebook marketing spend for free with these 5 simple tips!
1. Timing is everything
Research the best times and days to post for your specific target audience and global region. For many businesses, this may be Monday to Friday between traditional trading hours of 9am - 5pm. However, if your audience is working at this time they may not be connected, so this is where researching and A/B testing the social media habits of your target audience will be truly beneficial.
2. Use more than just words
As mobile device usage grows and speeds continue to take off in 2017 people are wanting more than just words in their feed. Research shows images and videos perform much better than just words on a screen. Remember, if you do use images and videos make sure they add value to the message and are always of a high quality.
3. Provide value for your audience
Take the time to create quality Facebook content that provides value to your specific audience. We are all time poor, so remember, content such as product advice or tips will provide value for your customers. Your target audience will keep coming back to you and potentially share it with “friends” if they discover something interesting, informative, useful and engaging.
4. Take creative risks
Playing it too safe could leave your business coming off as uninteresting, so your Facebook content needs be creative and intriguing. As social media platforms continue to evolve and grow, businesses need to look and think outside the box. If a creatively risky post generates positive engagement and increased exposure, do it again!
5. Make use of an influencer
An influencer will allow your business to communicate in a manner that is more relevant and targeted to a specific audience or demographic. Influencers also have already built an existing relationship through quality content creation that is — liked and shared — this will allow your brand/business to quickly connect with a wider audience.
Scopic works with your business to create effective social media strategies designed to increase your exposure, contact us to find out more.
Social Media Strategy
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