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scopic creative   |   Business Process Outsourcing (BPO) is Smarter Business

28/9/2017

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 scopic creative Business process outsourcing is smarter business
Photo Credit: Getty Images
As business becomes more globally competitive, Japanese companies need to better align with local English-speaking markets in order to expand and grow in the future.
 
We work collaboratively with businesses to create effective branding, communications, marketing and sales solutions that positively impact on future growth at a global level through our Business Process Outsourcing (BPO) partner services.
 
Outsourcing certain business processes offers a number of advantages for Japanese businesses.

Cost Reduction: Outsourcing helps Japanese businesses control costs and increase profits. Business process outsourcing provides a comprehensive range of business services at reduced costs including lead generation, email marketing, telemarketing, inbound customer inquiries and order taking.
 
Experienced Professionals: Recruiting new English-speaking employees and training them in product knowledge and services requires a lot of time and money. Through utilizing the services of business process outsourcing, Japanese businesses have the ability to have their marketing and sales divisions communicate directly with global customers in English in real-time.
 
Core Business: Outsourcing increases the time that Japan-based management and employees can better focus on their key domestic responsibilities. Business process outsourcing offers a flexible and customized way to grow Japanese businesses across new English-speaking markets without having to neglect core Japanese customers.
 
As a global partner, business process outsourcing partners add reach to Japanese businesses on an international scale through the integration of branding, communications, marketing and sales solutions.

If you like what you see and are interested in finding out more, then connect with us via email and we’ll get back to you on the same business day.

Business Outsourcing Inquiry
global@scopiccommunication.com
Communications Inquiry
hello@scopiccommunication.com

Japanese Webpage 
www.scopiccommunication.com/japanese
scopic_creative_bpo_overview_2017.pdf
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scopic creative   |    email marketing matters

3/9/2017

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With so much attention on social media marketing and the role of influencers it is easy for businesses to overlook email as an important part of their marketing mix.
 
Findings from a recent Adobe survey (​Adobe Consumer Email Survey Report 2017) on email marketing indicate that consumers are sick of branded emails that are hard selling, uninformative and irrelevant.
 
However, there was a positive and that was consumers would still rather get an email offer from brands compared to direct mail, mobile apps or social media. As Adobe puts it, consumers still have a love affair with email, but these days a bit more balance in needed. 
61 percent of consumers prefer email
50 percent of consumers prefer less email
Interesting Insights:
  • 19 percent of consumers are not happy having to scroll too much.
  • 20 percent of consumers get frustrated waiting for images to load.
  • 20 percent of consumers don’t check work email outside of work hours.
  • 26 percent of consumers check email in the morning before doing anything else.
  • 28 percent of consumers 18-24 sneak a peek at email while working out.​
34 percent of consumers get frustrated
40 percent of consumers less promotional and more informative
​Scopic works with your business to create effective marketing strategies designed to increase your exposure, contact us to find out more.
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