To maximize the power and exposure of Instagram, these businesses need to utilize the use of Instagram hashtags.
Hashtags are basically words or phrases, that follow the symbol “#”. These #hashtaged words or phrases work to cluster and link your posts to topics with the same hashtag. The benefits for businesses and marketers is that hashtags are searchable and can be tracked. Using the most popular and trending Instagram hashtags can be a powerful way to increase exposure and draw attention to your posts, but don't over do it, use three to five as a guide.
Here are Instagram’s 10 most popular hashtags of 2017:
Read Instagram's full report here: Instagram’s 2017 Year in Review
Branded Hashtag Idea: Create a hashtag that reflects your brand or campaign message. An easy example could be your business name, product tagline, or the name of a current campaign. Use it consistently on Instagram posts to drive exposure and awareness. An added benefit of using a consistently branded hashtag is that you will be able to track and analyze results.
More Ideas: Hootsuite's - The Complete Instagram Hashtag Guide for Business
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