Effective social media marketing requires planning, time and money. To get real results, it takes much more than just a couple of minutes a day and random posts/tweets about your products or services. So, here are 5 simple ways to boost your social media marketing for free.
1. Choose the best platform for your business
There are plenty of social media platforms to choose from, so take the time to check out which platform your target audience is engaging with on a regular and genuine basis. Unless your business is a major global brand, you are probably safe with choosing just a few from the more common platforms like Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter or YouTube. Finally, always make sure that across your chosen social media platforms you maintain your visual brand identity.
2. Timing is everything in this space
Research the best times and days to post/tweet for your specific industry, target audience and target region. For many businesses, this may be Monday to Friday between traditional trading hours of 9am - 5pm. However, if your audience is working at this time they may not be connected, so this is where researching and testing the social media habits of your target audience will be truly beneficial.
3. Tell the full story with words and pictures
As mobile device usage grows and speeds continue to take off people are wanting more than just words. Research shows images and videos perform much better than just words on a screen. It may take time to create or search for the right image, but your audience will like you for it and even share you amongst their network. Remember, if you do use images, videos or even infographics make sure they add value to your brand image and are always of a high quality.
4. Maximize your time and energy
Social media is all about quality and not quantity, there’s no point using every social media platform and posting/tweeting the same content across varying platforms. Each social media platform serves a different purpose and attracts a unique demographic. Take the time to create quality content and your target audience will keep coming back to you if they discover something interesting, informative and engaging.
5. Be a creative and intriguing business
Playing it too safe could leave your business coming off as uninteresting, so your social media content needs be creative and intriguing. In order to build great social media content businesses need to look and think outside the box. Mix things up a little and see what kind of engagement you get. If the content, image and timing of a risky post/tweet generates positive engagement and exposure, do it again!
Scopic works with your business to build creative social media strategies designed to increase your exposure, contact us to find out more.
1. Choose the best platform for your business
There are plenty of social media platforms to choose from, so take the time to check out which platform your target audience is engaging with on a regular and genuine basis. Unless your business is a major global brand, you are probably safe with choosing just a few from the more common platforms like Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter or YouTube. Finally, always make sure that across your chosen social media platforms you maintain your visual brand identity.
2. Timing is everything in this space
Research the best times and days to post/tweet for your specific industry, target audience and target region. For many businesses, this may be Monday to Friday between traditional trading hours of 9am - 5pm. However, if your audience is working at this time they may not be connected, so this is where researching and testing the social media habits of your target audience will be truly beneficial.
3. Tell the full story with words and pictures
As mobile device usage grows and speeds continue to take off people are wanting more than just words. Research shows images and videos perform much better than just words on a screen. It may take time to create or search for the right image, but your audience will like you for it and even share you amongst their network. Remember, if you do use images, videos or even infographics make sure they add value to your brand image and are always of a high quality.
4. Maximize your time and energy
Social media is all about quality and not quantity, there’s no point using every social media platform and posting/tweeting the same content across varying platforms. Each social media platform serves a different purpose and attracts a unique demographic. Take the time to create quality content and your target audience will keep coming back to you if they discover something interesting, informative and engaging.
5. Be a creative and intriguing business
Playing it too safe could leave your business coming off as uninteresting, so your social media content needs be creative and intriguing. In order to build great social media content businesses need to look and think outside the box. Mix things up a little and see what kind of engagement you get. If the content, image and timing of a risky post/tweet generates positive engagement and exposure, do it again!
Scopic works with your business to build creative social media strategies designed to increase your exposure, contact us to find out more.
