Scopic Creative | Does Your Business Have a Style Guide

For a global brand to attract and engage with an international audience it needs to communicate its brand in a consistent, relevant and authentic manner across all channels to all audiences.
 
The smartest way to maintain potency across your brand is to create a style guide with exact specifications, guidelines and examples. A well-thought-out style guide is an essential reference tool for creating branded content.
 
What is a brand style guide?
A brand style guide (also known as a brand book or brand guide) is simply a reference tool that helps content creators maintain consistency by establishing what a brand must look, feel and sound like at all times. It’s one of the most important resources of your business.

It sets a clear focus for all parties—employees, partners and investors.
 
A style guide should include all the essential guidelines for your brand’s identity, voice and tone especially these elements listed below.

• Brand Position: Brand story, mission and values.
  
• Logo: Color, size, positioning and clear space.
• Color Palette: Print color (CMYK) and digital color (RGB) codes.
• Typography: Font type/s, size, color, spacing and alignment.
• Imagery: Mood, size, focus, clear space and background.
• Copy: Key words, word count and tone.
  
• Digital Material: Specific specifications and examples.
• Print Material: Specific specifications and examples.
  

To clearly and effectively communicate with your target audience in a consistent and effective way you should always refer to your style guide, as it provides brand stability and strength.
 
Scopic works with you to maximize marketing returns, contact us to find out more.