- Brands need to take digital seriously, as digital’s return on investment (ROI) is twice as efficient as TV
- Brands need to better balance the media spend across all branded products, as a balanced media spend benefits sales across the entire brand portfolio
- Brands need to better understand consumer flighting patterns, as maximizing flighting patterns is an essential way to optimize a media spend
- Brands need to support new products for up to two years following launch, as extended product support will build positive consumer behavior
- Brands need to better understand the importance of interconnected media, as a well planned and connected media flow will drive sales.
Access report here: Five Steps To Optimizing Marketing Mix Strategies
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