A recent Nielsen report assessed the importance of optimizing your business marketing mix.
The report notes that every brand has unique dynamics, however, there are some controlling fundamentals that apply to them all:
Access report here: Five Steps To Optimizing Marketing Mix Strategies
Scopic helps businesses better understand and engage with their target audience, contact us to find out more.
- Brands need to take digital seriously, as digital’s return on investment (ROI) is twice as efficient as TV
- Brands need to better balance the media spend across all branded products, as a balanced media spend benefits sales across the entire brand portfolio
- Brands need to better understand consumer flighting patterns, as maximizing flighting patterns is an essential way to optimize a media spend
- Brands need to support new products for up to two years following launch, as extended product support will build positive consumer behavior
- Brands need to better understand the importance of interconnected media, as a well planned and connected media flow will drive sales.
Access report here: Five Steps To Optimizing Marketing Mix Strategies
Scopic helps businesses better understand and engage with their target audience, contact us to find out more.
