A recent Nielsen report assessed the importance of optimizing your business marketing mix.

The report notes that every brand has unique dynamics, however, there are some controlling fundamentals that apply to them all:

• Brands need to take digital seriously, as digital’s return on investment (ROI) is twice as efficient as TV
• Brands need to better balance the media spend across all branded products, as a balanced media spend benefits sales across the entire brand portfolio
• Brands need to better understand consumer flighting patterns, as maximizing flighting patterns is an essential way to optimize a media spend
• Brands need to support new products for up to two years following launch, as extended product support will build positive consumer behavior
• Brands need to better understand the importance of interconnected media, as a well planned and connected media flow will drive sales.

 
​Access report here: Five Steps To Optimizing Marketing Mix Strategies
 
Scopic helps businesses better understand and engage with their target audience, contact us to find out more.

ビジネスが複数のチャンネルの世界で国際競争力をつけていくにつれ、顧客を引き付けておくために会社は固定観念の外でものを考えなくてはいけないということを私たちは理解しています。

​私たちはクリエイティブなコミュニケーションとマーケティング解決策を作り上げつために企業と協力します。

私たちは国際舞台であなたのブランドとビジネスが販売、成長するために必要なものを、作り上げ、デザインし、活発化させます。私たちはあなたのブランドや、あなたのビジネスと関わり合う需要を
​作り、何よりあなたのブランド体験を他の人と共有する必要を作り出します。

私たちは日本の企業と連携してより賢いコミュニケーション、マーケティングと販売解決策を作り、露出を増やし、英語圏のマーケットでの成長を促進させます。

より詳しい情報に関してはご連絡ください。

We understand that as business becomes more globally competitive, Japanese companies need to better align with local English-speaking markets. We work collaboratively with businesses to create effective communications, marketing and sales solutions that positively impact on future growth at a global level.

As a global partner, we add reach to Japanese businesses on an international scale through the integration of our communications, marketing and sales solutions into their business.

Discover the benefits of international business outsourcing and get an idea of the communications, marketing and sales solutions we offer in our 2017 Business Process Outsourcing Overview.

​Zillions of viewers will be fixed to the box this Sunday (Houston's NRG Stadium | 6:30pm | USA time) to watch Tom Brady and Matt Ryan go head-to-head in the 2017 Super Bowl LI. It won't just be these two quarterbacks fighting it out, but also some of the biggest global brands.
 
Traditionally the Super Bowl is one of the biggest days of the year for big brands. The average TVC production costs over $1 million and the brands will pay $5 million+ to get a 30-second time slot during the big game.
 
Check out our top 3 TVC picks for Super Bowl 2017.

As we grind through the start of 2017, now is a perfect time to review your online strategy. A sharp looking mobile-friendly website and fresh content are an essential combination for any online business.
 
So, let's review these basic tips to make sure you are maximizing your online exposure.
 
Focus on fresh content
To keep your business on top of organic search results it is important to consistently refresh and target your website content. Search engines like Google, YAHOO and Bing regularly change their algorithms and search factors to provide genuine search results to users. We recommend businesses to at least make use of Keyword Planner to better understand their audiences search habits when creating content. Simply, fresh and targeted content will keep your audience coming back for more.

 Schedule regular content reviews
Search engines use search-bots to gather information about websites on the Internet and then share it with users via SERPs (search engine results pages). This is why your business needs to schedule content reviews every few weeks to make sure you keep and improve your ranking. The content reviews should closely analyse basic data - Google Analytics - on page visitors, page impressions, user behaviour and experience. Creating, measuring and reviewing content will allow your business to learn what content is most engaging to your audience.
 
Focus on rich content
Keeping search-bots fed on fresh "content rich" information will see your business climb the search engine ranks. Rich content could include: product updates, product reviews, industry facts, tips and tricks, product tutorials, employee or customer profiles, company news. With a massive amount of content being published across numerous platforms, businesses need to offer truly rich content more than ever before. Basically, the richer, more valuable the content on or linked to your website, the higher your ranking and this means more eyeballs are on your business.
 
Want more, then check out our content marketing trends for 2017 and SEO tips for 2017
 
 Scopic helps businesses better connect with people in a smarter way, contact us to find out more.