Keep the bots fed on rich content
Search engines like Google, YAHOO and bing regularly change their algorithms and search factors to get true search results. They use search-bots to gather information about websites on the internet and then share it with users via SERPs (search engine results pages). This is why your business needs to regularly review your website content to make sure you keep your ranking.
Basically, the higher your ranking the more eyeballs are on your business. Keeping search-bots fed on fresh information will see your company grow and climb search engine ranks. This is why the process of refreshing your website should be done every few months.
Scopic works with you to create more effective communications, contact us to find out more.