Nielsen a global leader in consumer measurement and information offers a snap shot of the global consumer.

As global opportunities grow companies need to identify what drives global consumers. 

Watch the video: Who are the global consumers?

Scopic will work with your business to build creative strategies designed to increase your market exposure, contact us to find out more.

Successful branding will generate audience engagement and positive consumer behavior. Your brand needs to be consistent, engaging, identifiable and professional.

Build a strong brand with these 5 simple branding tips.

1. Brand identity
Your brand identity includes your business name, color/s, logo, symbols, and tagline. All these elements of your brand provide meaning, direction, and communicate the core values of your business. You need to be aware of how your business is communicated to your target market.

2. Brand positioning
The way you position your brand in the marketplace (price, quality, convenience, professionalism) will greatly determine how your target audience perceive your business in relation to the competition. Your brand position must be communicated across your advertisements, brochures, and website.

3. Brand management
Your brand must be carefully managed in order to keep your brand identity consistent and strong. This is where a clear plan needs to be maintained centering on your core brand values. Brands do evolve, but it is important to ensure any changes or updates are made while always keeping in mind your core values.

4. Brand guidelines
Brand guidelines provide the foundation for your brand across different media such as television, radio, print, website, social media and marketing collateral.  These guidelines will determine the size, color, format and position of your logo. Your brand guidelines must be followed at all times.

5. Brand consistency
A strong brand is created through consistency. Keeping your brand consistent will ensure your target audience develops familiarity with your business, and with familiarity comes brand trust and loyalty.

Scopic works with you to build your business success, contact us to find out more.

Fresh online content about your business is a powerful way to boost website traffic. Use your online content to educate and engage with your target audience.

1. Start blogging
Blog posting is an extremely effective way to market your business online.
 
2. Build a “Did You Know? or "Tips for...” bank of articles
Regularly share your industry knowledge and experience with your online audience.

3. Update case studies about your clients
Reach out to new clients by making them aware of what you have done for others, and how you did it.

4. Write about news in your industry
 Share your thoughts on recent news relating to your industry.

5. Time your online content
Create an online content plan that identifies and maximizes peak sales activity and consumer trends.

Scopic works with you to market your business more effectively, contact us to find out more.

Line reports 92 percent spike in sales to ¥5.82 billion in first-quarter.

Japanese make up only 30 percent of Line’s global users (150 million) but they account for 80 percent of global sales.

Watch the story: Line Press Conference

Japanese smartphone users show their love for Line “stickers".

Nielsen a global leader in consumer measurement and information is offering big retailers eye tracking technology to better understand shopping patterns.

If you are a small business that can't afford this big technology then we suggest you get online with a mobile friendly website that engages customers via social media.

Watch the story: Shopping and science

Interested in finding out how we could help your business persuasively communicate, then contact us to find out more.

A logo represents a concise image of your business.  

1. Be Simple
Keep your logo simple, basically don't try to do too much. 

2. Be Conservative
Use only two or three colors and one or two fonts, just like the big brands.

3. Be Consistent
Make sure your logo is consistent across different sizes and mediums.

4. Be Recognizable
Use a recognizable and memorable shape or design element in your logo.

5.  Be Memorable
Remember, your logo should engage your target audience and be easily identified from your competitors.

Scopic works with you to create more effective communications, contact us to find out more.

To learn more take 5 minutes to watch this animation by graphic designer Ben Barrett-Forrest.

Watch the animation: The History of Typography - Animated Short  

Scopic works with you to create a fresh look and feel for your business, contact us to find out more.

Web design trends are influenced by technology, social change, and market needs.

Here are some simple trends in 2013.

1. Your website content must be efficient, searchable and accessible to make sure it reaches your target market.

2. Keep your content readable so that it is tangible across multiple demographics.

3. When creating your website make sure it is providing a simple and efficient user experience.

4. Your users want responsive, adaptive content that is accessible across mobile devices.

5. Remember to keep it simple, clear and build your website design on strong typography and bold images. 

Interested in finding out how we could help your business persuasively communicate, then contact us to find out more.

Test your branding and marketing smarts here.

Scopic's job is simple — make people want to engage with your business, contact us to find out more.

ADWEEK again gives you the chance to test your branding and marketing knowledge with their quiz.