our process

We use an “understand, create and learn” process when planning, executing and analyzing your business branding, communications and marketing.

creative and strategy planning

marketing campaign execution

monitor and analyze results

the first step

First up, we need to find out about your business and the projects objectives. We'll look, we'll listen and we'll ask questions about your business, because without really understanding your business and objectives we'll be unable to offer real solutions. We may need to know:
What is your business?
What is your brand?
What advertising, marketing or communications have you done in the past?
Do you have any guidelines or policies that must be followed?
What is the product or service you are offering?
What is the demographic breakdown of the target audience?
What motivates the target audience?
What benefits are you offering to the target audience over your competitors?
What media platform are you planning to use?
What is the media schedule?
What results do you want?
What is your timeline for the job?
What is your budget for the job?

the quote

Following the first meeting, we'll send you a copy of the project description and project quote within 12-48 hours for your signed approval. Also, at this time you'll receive our terms of service agreement. See our terms of service here.

the payment

New clients pay 50% on approving the project description and project quote. Once we receive your initial payment we'll commence work on the project. This initial payment covers elements of the project, including briefing, researching, planning, phone calls, meeting/s, designing, copywriting, copyediting, proofreading, revisions and variations. See our pricing here.

the brief/s

Now we're ready to get creative - we'll send project brief/s to you for completion. Our design/copy briefs are specifically designed to allow you to add any additional details on paper that were missed in the first meeting and to further nail down the project objectives before we start the design/writing process. Download a project brief here.

the first version

By now things are rolling along, we'll provide you with the first version of the project. This is where we'll present to you the project, allowing for your input—it's your business after all. We provide a reasonable amount of revisions based on industry standards, each project has a maximum of two (2) revisions. After the second and final revision any additional work, revisions or variations outside of the original "Project Description" will be charged accordingly.

the final stage

The time has come when the project is at the final stages of completion. We'll send you an invoice for the balance and on payment, we'll send you the completed project—now your ready to launch!

If you like what you see, then let's connect.