Identify keywords/phrases your target audience may use when searching and then use these keywords/phrases through your landing page, linked webpages or blog posts.
As 75% of search engine “search phrases” are three and five words in length, it makes good sense to use a similar pattern when creating page headings and sub-headings. Through the body of your copy it is important to also use related “keyword” words/phrases. This will ensure that your content is viewed as authentic and valuable by search engines. An interesting point here is that the number of voice searches continues to grow and is already impacting on search trends on mobile devices. In 2017 and beyond voice search will greatly impact future SEO techniques.
Remember, in order to catch and keep the attention of search engines like Google, Bing and Yahoo you must be regularly updating your website content. Scheduled content audits and adding a latest news or product updates page will play an important role in your websites organic ranking over the long-term.
As speeds increase and mobile device usage grows people are wanting more than just words. Research shows images and videos perform much better than just words on a screen as they are more appealing to people.
Make sure that images and videos on your website also use keywords/phrases in the heading/caption and in the alt tag. Alt tag is basically an abbreviation of “alternative attributes of an image tag”. Alt tags play a vital role for search engines as they provide a descriptive explanation of images for the search-bots that crawl and rank your website.
It may take time to search for or create the right image/video, but your audience will like you for it and may even share it on social media. Remember, if you do use images or videos make sure they add value to your content and are always of a highest quality.
Today, more people are reading/watching news on mobile devices, so it is essential that your website content is mobile-friendly-searchable to further improve your online visibility.
Mobile site users want to find information quickly and easily, so make the user experience stress-free with clear buttons, headings and icons that guide and inform users. The less people have to wait, pinch and swipe the better.
Google started mobile-first indexing in 2016, this basically and importantly means that Google are indexing mobile versions of websites before desktop versions. So, 2017 will be the year that mobility and speed matters, as it is no secret that a positive user experience correlates with fast mobile device page loading speeds. A simple step to increase your website loading speed, is to compress/reduce your images and videos to ensure you catch and hold the attention of visitors.
Finally, as mentioned earlier, search engines (Google, Bing, Yahoo) continually revise their algorithms, so as to provide a better search experience for users and improve SERPs (search engine results pages).
What may have worked a few years ago, no longer works as effectively today. In an increasingly changing, competitive and mobile marketplace, remember to make sure your content is fresh, fast and authentic.
Remember, to continually get the best SEO results you really need to follow the most relevant trends. Currently, the richer the mobile content, the higher the SERPs ranking – this is good for business.
Scopic works with you to create rich content to grow your organic search ranking, contact us to find out more.