To keep your business on top it is important to regularly refresh your website content. Search engines like Google, YAHOO and Bing regularly change their algorithms and search factors to get true search results. Also, your audience will keep coming back to your website if they regularly see something fresh, informative and engaging.
Schedule content reviews
Search engines use search-bots to gather information about websites on the internet and then share it with users via SERPs (search engine results pages). This is why your business needs to schedule content reviews every few months to make sure you keep your ranking. The reviews should consider whether your website content is useful, informative, educational or engaging to your audience.
Think rich content
Keeping search-bots fed on fresh "content rich" information will see your business grow and climb search engine ranks. This could include: product updates, product reviews, industry facts, tips and tricks, product tutorials, company news. Always remember to make sure the content is fresh and simple for both your target audience and bots to digest. Basically, the richer the content, the higher your ranking and this means more eyeballs are on your business.
Scopic works with you to create rich content that delivers real results, contact us to find out more.