Another silly season is upon us, so be happy, healthy and show some love to those you are celebrating with.
 
Scopic will be taking a short break to recharge from Thursday, 22nd December 2016 - Monday, 9th January 2017. During the break we will be checking emails daily, so if you have an urgent issue please contact us.
 
We look forward to sharing another exciting year ahead with you in 2017– until then.

Thank you!
Scopic Creative

The freshest campaign installment created by Dentsu titled "Crazy Makes the Future" evolves the sporting samurai that started with Japanese freestyle football champion Kotaro Tokuda playing ball during the 2014 FIFA World Cup. In 2016-2017 the campaign will go global with locations like Brazil, Japan, India, Indonesia and Singapore.

These modern day - 7 Samurai Stories – target a youthful, sporty, global demographic through a broader 120-second spot of extreme sports including skiing, surfing, pogo stick, BMX, skateboarding, football and slack-lining. Each samurai also have their own 30-second TVC spots with our favorite being the Skiing Samurai. Be interesting to see if and how Nissin share the Samurai Stories series across other media channels.

As we hit the last weeks of this year before the New Year break, it is not too late to review your 2017 content marketing strategy. As you already know, to really connect and engage with your audience – it takes much more than just a few random minutes across the day – you must produce relevant, targeted, valuable and consistent content.
 
To grow your business over the coming year, you should consider these 2017 content marketing trends before you start planning, creating and publishing content.
 
1. Go mobile
As mobile device users surge and speeds accelerate, people want more than just text-based content. Mobile users want to find mobile compatible content quickly and easily, so make the user experience stress-free with clear headings, bullet points and quality visuals that engage users.
Trend Snapshot:

• 80% of users (6.4 billion people) will consume content on a mobile device by 2020  

2. Go visual
Research shows images/videos perform much better than just words on a screen, but don’t compromise loading time. An easy way to increase loading speed, is to compress/reduce images and videos to ensure audience attention is not lost while waiting around.
Trend Snapshot:

• 75%+ of marketers used video in 2016 - video content is predicted to grow 2017  

3. Go live
With live content marketing becoming more achievable on mobile devices via FacebookLive, SnapChat, PeriscopeTV and Instagram Stories live streaming will grow in popularity in 2017. Both large and small businesses will easily be able to share product launches, new campaigns and branded events.
Trend Snapshot:

•  59% B2C and 68% B2B marketers used live events in 2016 - live content is predicted to grow 2017

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4. Target content
To truly connect and hold audience attention businesses can no longer be everything-to-everyone across multiple channels of communication. With a massive amount of content being published across numerous channels, businesses need to be more targeted with the content they create.
 
In 2017 businesses must firstly take the time to identify which channels have their target audience’s attention. Once they understand where the attention is they can then better create targeted - personalized - content that snatches audience attention from competitors.

All in all, successful businesses in 2017 will know where, when, what and how their audiences are consuming content - they will have nurtured a personal connection!

Download Scopic Creative - Social Media Content Brief here:
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Scopic works with businesses to create targeted content that snatches attention and increases engagement, contact us to find out more.