Research has shown that successful brands are using popular Instagram hashtags to better connect with target audiences. The benefits for businesses and marketers are that hashtags are also searchable and can be tracked to measure a social media campaign’s ROI.
What are Hashtags?
Hashtags are basically words or phrases, that follow the symbol “#”. These #hashtaged words or phrases work to categorize and link posts to content with the same hashtag/s. Using popular and trending Instagram hashtags can be a powerful way to increase exposure and draw attention to branded posts, but don't over do it, use three to five as a general guide.
Popular Instagram hashtags for 2018:
How to use Hashtags?
The best way to use hashtags is to find popular ones and use them in your branded post. Businesses should also create a hashtag that reflects their brand or campaign message. An example could be using the business name, product offered, product tagline, or the name of a current campaign, along with a popular/trending hashtag.
Benefits of using Hashtags?
Using hashtags consistently on Instagram boosts brand exposure and target audience awareness to your business. An added benefit of using hashtags is that you will be able to track and analyze campaign results across varying demographics/regions.
So, now that you know some of the popular hashtags on Instagram for 2018 and how to add them to your marketing mix—make smart use of them in 2019.
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