You only have a few seconds to grab the attention of your potential reader. An informative brochure will help you connect with your target audience and potentially influence their behavior.
2. Captivate with consistent colors
Color is one of the most effective ways to communicate your brand to your target market. Keep your colors consistent across your marketing materials to ensure familiarity with your business.
3. Limit fonts to just a few
Use only two or three fonts. Consider a heading, subheading and body font that is consistent in size throughout the brochure. Your brand guidelines should be followed at all times in relation to font usage.
4. Feel the power paper plays
It is important to consider the shape, size, thickness and texture of your brochure paper. When considering size, remember to allow for plenty of white space. An attractive brochure will be picked up and read.
5. Pick the perfect images
Use images that help communicate your company message and brand. Great images will entice your target audience and encourage them to keep looking through your brochure. Only use high-resolution images that are at least 300 dpi for quality and sharpness.
Scopic works with you to create more effective communications, contact us to find out more.