1. Google Webmaster
Purpose: Diagnostics and health checker
Webmaster Tools remains one of the most important resources of diagnostic and health tools for website managers. Understanding and using Webmaster Tools will help keep your website running smoothly, and help identify bigger issues quickly.
2. Google Analytics
Purpose: Website analytics
Analytics gives you important information on page visitors, page impressions, and geographical tracking. Keep in touch with your target audience by seeing when and how they interact with your website.
3. Google Adwords Keyword Planner
Purpose: Keyword research and campaign planning
Keyword Planner allows you to workshop keyword ideas, get historical keyword statistics, and see how a list of keywords may perform before spending your cash. We recommend making use of Keyword Planner to lay the groundwork before your next campaign.
4. Google PageSpeed Insights
Purpose: Website speed and functionality
PageSpeed Insights measures the performance of your website on both desktop devices and mobiles devices. PageSpeed fetches and rates (out of 100) your webpage url twice, once with a desktop user-agent, and once with a mobile user-agent. Your website's speed matters, as it has become a signal in Google’s search ranking algorithms.
5. Google Trends
Purpose: Identifying keyword trends
Google Trends is a great tool for seeing what is trending in Google search results and to get a glimpse of keyword search popularity. Understanding if a keyword is increasing or decreasing in popularity is highly valuable for creating rich content, and like all of the above is available for free!
Scopic will look, listen and find fresh ideas and creative solutions that make people want to engage with your business, contact us to find out more.