In 2015 mobile Internet usage continued to skyrocket and 2016 looks no different.
According to a white paper by commScore Digital Future in Focus over the past 4 years “smartphone usage is up 394 percent, and tablet usage is up a whopping 1,721 percent as these platforms now combine to account for 60 percent of digital media time spent.”
Read the report: 2015 U.S. Digital Future in Focus
Mobile-only Internet usage is becoming the norm, so 2016 is a your time to go mobile.
Here are 5 simple rules to consider before creating your mobile website.
1. Quick and easy
A mobile website must be quick and easy to navigate. Mobile site users want to find information hassle free, so make things easy to find with clear buttons, icons and headings that guide and inform users. The less pinches, swipes and taps the better.
2. Short and simple
Users on mobile devices looking for products or services don't want to waste time, and really don't want to scroll, scroll, scroll through long paragraphs. Keep paragraph length to 2-4 lines. Use short, simple, targeted sentences that engage and help users find what they want. Sentence length should range from 10 – 30 words.
3. Minimize input info
Mobile users are working on a small canvas, so limit the amount of information you require them to tap in. Using drop downs instead of input fields will make things much easier. Also, make sure the input font size is readable at least 14 px.
4. Stay on message
Make sure your brand and communications (logo, colors, copy and style) are consistent across your desktop and mobile platforms. Brand consistency will ensure users develop familiarity with your business, and with familiarity comes brand trust and loyalty.
5. Time to test
Once your mobile website is live test it on mobile devices, including smartphones and tablets of all shapes and sizes. Also, make sure you test it across various operating systems like Windows, iOS and Android. Finally, check your page speed with Google PageSpeed Insights.
Scopic helps you build your global audience through creative communications, contact us to find out more.
According to a white paper by commScore Digital Future in Focus over the past 4 years “smartphone usage is up 394 percent, and tablet usage is up a whopping 1,721 percent as these platforms now combine to account for 60 percent of digital media time spent.”
Read the report: 2015 U.S. Digital Future in Focus
Mobile-only Internet usage is becoming the norm, so 2016 is a your time to go mobile.
Here are 5 simple rules to consider before creating your mobile website.
1. Quick and easy
A mobile website must be quick and easy to navigate. Mobile site users want to find information hassle free, so make things easy to find with clear buttons, icons and headings that guide and inform users. The less pinches, swipes and taps the better.
2. Short and simple
Users on mobile devices looking for products or services don't want to waste time, and really don't want to scroll, scroll, scroll through long paragraphs. Keep paragraph length to 2-4 lines. Use short, simple, targeted sentences that engage and help users find what they want. Sentence length should range from 10 – 30 words.
3. Minimize input info
Mobile users are working on a small canvas, so limit the amount of information you require them to tap in. Using drop downs instead of input fields will make things much easier. Also, make sure the input font size is readable at least 14 px.
4. Stay on message
Make sure your brand and communications (logo, colors, copy and style) are consistent across your desktop and mobile platforms. Brand consistency will ensure users develop familiarity with your business, and with familiarity comes brand trust and loyalty.
5. Time to test
Once your mobile website is live test it on mobile devices, including smartphones and tablets of all shapes and sizes. Also, make sure you test it across various operating systems like Windows, iOS and Android. Finally, check your page speed with Google PageSpeed Insights.
Scopic helps you build your global audience through creative communications, contact us to find out more.
Photo Credit: Shutterstock
