Creatively simple cover designs cut through and connect. To grab the attention of your target audience, combine a powerful image with enticing text. Your brochure must firstly be picked up, before it will be flicked through.
2. Keep content crisp
Most target audiences are time poor, so now they are inside your brochure — keep them engaged. Use strong, clean headlines with quality text, but don’t over do it! Keep plenty of white space, it will help draw attention to your key points.
3. Make people act
The key purpose of your brochure should be to encourage people to act. Do you want people to click on your website? Pick up the phone? Send an email? Visit your office? A strong call to action tells your target audience exactly what to do next, so make sure it stands out on the page!
4. Reinforce your brand
The colors and images you use, the shape and size of images, the font type and message across your brochure must be consistent. Keeping your brand consistent will ensure your target audience develops a visual connection and relationship with your business.
5. Feel the quality
Finally, don’t try to save money with cheap paper stock. Use high-quality paper with a glossy finish to create a brochure that screams quality or a matte finish for a softer more subtle feel. The weight, texture and feel of your brochure are all part of creating a powerful brand image.
Scopic will look, listen and discover fresh solutions that will force people to want to engage with your brand, contact us to find out more.