Knowing your target audience is an essential element in creating content marketing that connects. Clearly defining who you are speaking to will help you target your content so it is seen, liked and shared.
2. Understand your audience’s habits
Understanding when/how to schedule content and using the right platform/s will help your business gain exposure. Using Google Analytics, Google Trends and other online tools will help you understand your audience’s social media habits.
3. Create your content calendar
Create a content calendar to manage/monitor your content marketing plan. This essential planning tool will keep your content focused, fresh and visible in the right place at the right time.
4. Maximize your message
Research shows images and videos perform much better than just words on a screen. It may take time to capture or search for the perfect image/video, but your audience will like/share you for it.
5. Set your targets
Setting and being able to measure/analyze the success of your content marketing is a fundamental element. Overtime your targets will influence the content you create - results drive decisions!
Scopic connects businesses and audiences through creative communications, contact us to find out more.