scopic japan
scopic japan
  • hello.
  • our story.
  • how we work.
  • ideas.
  • contact us.
  • 日本語.
  • お問い合わせ.

ideas.

We love sharing ideas that will grow your business globally.

Scopic  |  5 Simple Press Release Ideas

14/11/2014

 
5 Simple Press Release Ideas
Press Releases are extremely effective ways to share your brand story with a new audience.

1. Make sure your press release gets picked up
Your press release headline and first paragraph need to grab the attention of the editor or  journalist. Make sure you cover who, what, where, when and most importantly why your press release should make the news in the first paragraph. Remember to write in an inverted pyramid style – most important to least important, just like in the newspapers.

2. Keep things short and simple
Write in short sentences, short paragraphs and keep the information clear and to the point. As a general rule, keep the press release to one A4 page. If your press release is picked up you will get the chance to add more detail later if required.

3. Quote someone of authority
People like to hear news from credible sources or experts in their field, so make sure to always include quotes. Using quotes will help make sure that your story is "newsworthy" and newsworthiness plays a central role in whether your story makes it to the presses. 

4. Save your brand story for the end
A press release is all about building positive public interest/relations, but focus on the news first and keep a short "About Us" to the end. Remember, a strong relationship between your business and media outlets is mutually beneficial.  

5. Professionally format your press release
Make sure you put Press Release (large font) at the top of your page and remember when emailing media outlets make sure to have “Press Release” and your headline in the subject.

Head your press release with the following:
Press Release
For Immediate Release – (Date)

Editors or journalists will need to have your contact details to ask questions or to arrange an interview if required.

Close the press release with following:
Media Contact:
Email:
Phone:
Press Release Ends

Scopic helps you build your target audience through creative communications, contact us to find out more.
    Scopic Creative Communication creative branding and marketing ideas.

    topic.

    All
    マーケティング
    コミュニケーション
    ブランド・アイデンティティ
    ブランド・コミュニケーション
    アウトソーシング・ズソリューション
    Advertising
    Brand Development
    Brand Identity
    Branding
    Brand Management
    Business Process Outsourcing (BPO)
    Communications
    Content Marketing
    Corporate Identity
    Influencers
    International Marketing
    Marketing
    Mobile Website
    Press Releases
    SEO
    Social Media
    Visual Identity
    Website Copy
    Website Development

    date.

    September 2020
    June 2020
    March 2020
    January 2020
    November 2019
    August 2019
    July 2019
    May 2019
    March 2019
    January 2019
    December 2018
    November 2018
    September 2018
    August 2018
    July 2018
    May 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    May 2014
    March 2014
    November 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    September 2012
    August 2012
    June 2012
    April 2012
    March 2012
    February 2012
    January 2012

QUICK LINKS.
Hello
Our Story
How We Work
Ideas
Contact Us
USEFUL INFO. 
日本語
お問い合わせ
Pricing
Terms of Service
Conditions of Use
COMMUNICATION.
Brand Loc­al­iza­tion
Copy Translation
​Internal Communications
Media Releases
Website Copy
MARKETING.
Brand Development
Copywriting
​Event Planning
Graphic Design

Website Development
branding   |   communications   |   marketing
SCOPIC JAPAN Ltd. ©2011-2022