Color is one of the most effective ways to communicate your brand and products to your target market. When used correctly, color will attract and engage your audience.
Before even choosing colors for your logo, product range, marketing collateral or website it is important to firstly consider the following points:
1. What is the demographic breakdown of the target audience?
2. What motivates the target audience?
3. What media platform are you planning to use?
Good brands use color to great success, allowing them to attract consumer attention and engage with their target market.
Research on product packaging has shown us that consumers are attracted to particular color packaging. Studies have also revealed that it is not just the products, but also the storefronts, window displays and store interiors that influence shoppers.
Scopic looks, listens and then develops creative ways to make people engage with your business, contact us to find out more.
Before even choosing colors for your logo, product range, marketing collateral or website it is important to firstly consider the following points:
1. What is the demographic breakdown of the target audience?
2. What motivates the target audience?
3. What media platform are you planning to use?
Good brands use color to great success, allowing them to attract consumer attention and engage with their target market.
Research on product packaging has shown us that consumers are attracted to particular color packaging. Studies have also revealed that it is not just the products, but also the storefronts, window displays and store interiors that influence shoppers.
Scopic looks, listens and then develops creative ways to make people engage with your business, contact us to find out more.
