A recent Nielsen report assessed the importance of optimizing your business marketing mix.

The report notes that every brand has unique dynamics, however, there are some controlling fundamentals that apply to them all:

• Brands need to take digital seriously, as digital’s return on investment (ROI) is twice as efficient as TV
• Brands need to better balance the media spend across all branded products, as a balanced media spend benefits sales across the entire brand portfolio
• Brands need to better understand consumer flighting patterns, as maximizing flighting patterns is an essential way to optimize a media spend
• Brands need to support new products for up to two years following launch, as extended product support will build positive consumer behavior
• Brands need to better understand the importance of interconnected media, as a well planned and connected media flow will drive sales.

 
​Access report here: Five Steps To Optimizing Marketing Mix Strategies
 
Scopic helps businesses better understand and engage with their target audience, contact us to find out more.

As we grind through the start of 2017, now is a perfect time to review your online strategy. A sharp looking mobile-friendly website and fresh content are an essential combination for any online business.
 
So, let's review these basic tips to make sure you are maximizing your online exposure.
 
Focus on fresh content
To keep your business on top of organic search results it is important to consistently refresh and target your website content. Search engines like Google, YAHOO and Bing regularly change their algorithms and search factors to provide genuine search results to users. We recommend businesses to at least make use of Keyword Planner to better understand their audiences search habits when creating content. Simply, fresh and targeted content will keep your audience coming back for more.

 Schedule regular content reviews
Search engines use search-bots to gather information about websites on the Internet and then share it with users via SERPs (search engine results pages). This is why your business needs to schedule content reviews every few weeks to make sure you keep and improve your ranking. The content reviews should closely analyse basic data - Google Analytics - on page visitors, page impressions, user behaviour and experience. Creating, measuring and reviewing content will allow your business to learn what content is most engaging to your audience.
 
Focus on rich content
Keeping search-bots fed on fresh "content rich" information will see your business climb the search engine ranks. Rich content could include: product updates, product reviews, industry facts, tips and tricks, product tutorials, employee or customer profiles, company news. With a massive amount of content being published across numerous platforms, businesses need to offer truly rich content more than ever before. Basically, the richer, more valuable the content on or linked to your website, the higher your ranking and this means more eyeballs are on your business.
 
Want more, then check out our content marketing trends for 2017 and SEO tips for 2017
 
 Scopic helps businesses better connect with people in a smarter way, contact us to find out more.