scopic japan
scopic japan
  • hello.
  • our story.
  • how we work.
  • ideas.
  • contact us.
  • 日本語.
  • お問い合わせ.

ideas.

We love sharing ideas that will grow your business globally.

scopic   |   understanding marketing mix optimization

27/2/2017

 
Optimising marketing mix strategies to maximise sales flow.
A recent Nielsen report assessed the importance of optimizing your business marketing mix.
The report notes that every brand has unique dynamics, however, there are some controlling fundamentals that apply to them all:
  • Brands need to take digital seriously, as digital’s return on investment (ROI) is twice as efficient as TV
  • Brands need to better balance the media spend across all branded products, as a balanced media spend benefits sales across the entire brand portfolio
  • Brands need to better understand consumer flighting patterns, as maximizing flighting patterns is an essential way to optimize a media spend
  • Brands need to support new products for up to two years following launch, as extended product support will build positive consumer behavior
  • Brands need to better understand the importance of interconnected media, as a well planned and connected media flow will drive sales.
 
​Access report here: Five Steps To Optimizing Marketing Mix Strategies
 
Scopic helps businesses better understand and engage with their target audience, contact us to find out more.

scopic  |  is it time to refresh your website content?

1/2/2017

 
Picture
Photo Credit: Shutterstock
As we grind through the start of 2017, now is a perfect time to review your online strategy. A sharp looking mobile-friendly website and fresh content are an essential combination for any online business.
 
So, let's review these basic tips to make sure you are maximizing your online exposure.
 
Focus on fresh content
To keep your business on top of organic search results it is important to consistently refresh and target your website content. Search engines like Google, YAHOO and Bing regularly change their algorithms and search factors to provide genuine search results to users. We recommend businesses to at least make use of Keyword Planner to better understand their audiences search habits when creating content. Simply, fresh and targeted content will keep your audience coming back for more.

 Schedule regular content reviews
Search engines use search-bots to gather information about websites on the Internet and then share it with users via SERPs (search engine results pages). This is why your business needs to schedule content reviews every few weeks to make sure you keep and improve your ranking. The content reviews should closely analyse basic data - Google Analytics - on page visitors, page impressions, user behaviour and experience. Creating, measuring and reviewing content will allow your business to learn what content is most engaging to your audience.
 
Focus on rich content
Keeping search-bots fed on fresh "content rich" information will see your business climb the search engine ranks. Rich content could include: product updates, product reviews, industry facts, tips and tricks, product tutorials, employee or customer profiles, company news. With a massive amount of content being published across numerous platforms, businesses need to offer truly rich content more than ever before. Basically, the richer, more valuable the content on or linked to your website, the higher your ranking and this means more eyeballs are on your business.
 
Want more, then check out our content marketing trends for 2017 and SEO tips for 2017
 
 Scopic helps businesses better connect with people in a smarter way, contact us to find out more.
    Scopic Creative Communication creative branding and marketing ideas.

    topic.

    All
    マーケティング
    コミュニケーション
    ブランド・アイデンティティ
    ブランド・コミュニケーション
    アウトソーシング・ズソリューション
    Advertising
    Brand Development
    Brand Identity
    Branding
    Brand Management
    Business Process Outsourcing (BPO)
    Communications
    Content Marketing
    Corporate Identity
    Influencers
    International Marketing
    Marketing
    Mobile Website
    Press Releases
    SEO
    Social Media
    Visual Identity
    Website Copy
    Website Development

    date.

    September 2020
    June 2020
    March 2020
    January 2020
    November 2019
    August 2019
    July 2019
    May 2019
    March 2019
    January 2019
    December 2018
    November 2018
    September 2018
    August 2018
    July 2018
    May 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    May 2014
    March 2014
    November 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    September 2012
    August 2012
    June 2012
    April 2012
    March 2012
    February 2012
    January 2012

QUICK LINKS.
Hello
Our Story
How We Work
Ideas
Contact Us
USEFUL INFO. 
日本語
お問い合わせ
Pricing
Terms of Service
Conditions of Use
COMMUNICATION.
Brand Loc­al­iza­tion
Copy Translation
​Internal Communications
Media Releases
Website Copy
MARKETING.
Brand Development
Copywriting
​Event Planning
Graphic Design

Website Development
branding   |   communications   |   marketing
SCOPIC JAPAN Ltd. ©2011-2022