Content marketing is the new currency of our digital age, and if done correctly offers the most effective way to connect and engage with your target audience. To get real results, it takes much more than just a few minutes a day and random articles about your products or services.
Here are five content marketing business basics for free.
1. Make sure your content is engaging
Your headline and first sentence must grab the attention of your target audience. Make sure your heading is engaging and is what your audience needs to read.
Good headlines include:
What is it about?
Who should read it?
Why it should be read?
Also, as mobile device usage grows and speeds reach new levels, people are wanting more than just words. Statistics compiled by HubSpot show images and videos perform much better than just text-based content on a screen.
1. 40% of people respond better to visual information than just text-based content
2. Facebook posts with images generated the most likes, comments and shares
3. Video posts attract 3 times more inbound links than just text-based content
See all the statistics here: 19 Reasons You Should Include Visual Content in Your Marketing
2. Choose the best platform for your content
There are plenty of media platforms to publish/post your content other than your website, so take the time to check out which platforms your target audience is engaging with on a regular and genuine basis. Unless your business is a major global brand, you are probably safe with choosing just a few from the more common platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter or YouTube.
3. Maximize your time, money and energy
Content marketing is all about quality and not quantity. In a saturated environment businesses need to look and think outside the box to create attention grabbing content. Take the time to research, create and schedule quality content. Remember, content such as product/service advice or tips are a value add for your customers. Your target audience will keep coming back to you if they discover something interesting, informative, useful and engaging.
4. Create a content calendar and guidelines
Create a content calendar and guidelines to manage/monitor your content marketing. These content planning tools will keep your content focused, fresh and visible in the right place at the right time. Having clear content marketing guidelines will provide consistency for your business across various media platforms. Keeping your content consistent will ensure your audience develops a connection and relationship with your business.
5. Monitor your content
Track your posts to learn what content, platform and timing is most popular to your target audience. Google Analytics gives you important information on page visitors, page impressions, and geographical tracking. Being able to accurately measure the success of your content marketing is a fundamental element of any business. Over time you will start to identify trends that will influence the content you create - results drive decisions!
Scopic works with your business to build creative content designed to increase your exposure, contact us to find out more.
Here are five content marketing business basics for free.
1. Make sure your content is engaging
Your headline and first sentence must grab the attention of your target audience. Make sure your heading is engaging and is what your audience needs to read.
Good headlines include:
What is it about?
Who should read it?
Why it should be read?
Also, as mobile device usage grows and speeds reach new levels, people are wanting more than just words. Statistics compiled by HubSpot show images and videos perform much better than just text-based content on a screen.
1. 40% of people respond better to visual information than just text-based content
2. Facebook posts with images generated the most likes, comments and shares
3. Video posts attract 3 times more inbound links than just text-based content
See all the statistics here: 19 Reasons You Should Include Visual Content in Your Marketing
2. Choose the best platform for your content
There are plenty of media platforms to publish/post your content other than your website, so take the time to check out which platforms your target audience is engaging with on a regular and genuine basis. Unless your business is a major global brand, you are probably safe with choosing just a few from the more common platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter or YouTube.
3. Maximize your time, money and energy
Content marketing is all about quality and not quantity. In a saturated environment businesses need to look and think outside the box to create attention grabbing content. Take the time to research, create and schedule quality content. Remember, content such as product/service advice or tips are a value add for your customers. Your target audience will keep coming back to you if they discover something interesting, informative, useful and engaging.
4. Create a content calendar and guidelines
Create a content calendar and guidelines to manage/monitor your content marketing. These content planning tools will keep your content focused, fresh and visible in the right place at the right time. Having clear content marketing guidelines will provide consistency for your business across various media platforms. Keeping your content consistent will ensure your audience develops a connection and relationship with your business.
5. Monitor your content
Track your posts to learn what content, platform and timing is most popular to your target audience. Google Analytics gives you important information on page visitors, page impressions, and geographical tracking. Being able to accurately measure the success of your content marketing is a fundamental element of any business. Over time you will start to identify trends that will influence the content you create - results drive decisions!
Scopic works with your business to build creative content designed to increase your exposure, contact us to find out more.
