The words on your website play a key role in driving targeted traffic to your business. Increase the power of your website with these three simple tips for writing effective web copy.
1. Firstly, understand your target audience and write for them
Make the content engaging and easy to read.
2. Remember less is always more on the web
Use effective headings to attract the eyes and powerful topic sentences to keep them focused.
3. Identify the keywords your target market uses to find what they are looking for and use them
Make the most of keywords in the copy that your target market searches.
Use this free tool to find out what your audience is looking for: Keyword Tool.
Scopic works with you to create more effective communications, contact us to find out more.
1. Firstly, understand your target audience and write for them
Make the content engaging and easy to read.
2. Remember less is always more on the web
Use effective headings to attract the eyes and powerful topic sentences to keep them focused.
3. Identify the keywords your target market uses to find what they are looking for and use them
Make the most of keywords in the copy that your target market searches.
Use this free tool to find out what your audience is looking for: Keyword Tool.
Scopic works with you to create more effective communications, contact us to find out more.
