" Millennials are also a demanding generation that wants a more balanced, healthy lifestyle, and they want to be more informed about companies, their products and their business practices. They also expect products to do more for them and for their community."
According to Nielsen, “core values and characteristics will remain the key influencers and drivers for how Millennials think, spend and act throughout their lifetimes.”
Read more here: The keys to unlocking the millennial mindset
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