1. Make the content easy to read.
Remember less is always more on the web.
2. Write how your target market searches.
Identify the keywords your target market uses to find what they are looking for.
3. Use effective headings.
People on the web want to find what they want quickly, so make it easy with clear and concise headings.
Scopic works with you to create more effective communications, contact us to find out more.