What are Hashtags?
Hashtags are basically words or phrases, that follow the symbol “#”. These #hashtag words or phrases work to categorize and link posts to content with the same hashtag/s. Using popular and trending Instagram hashtags can be a powerful way to increase exposure and draw attention to branded posts.
Why use Hashtags?
Using hashtags consistently on Instagram boosts brand exposure and target audience awareness to your business. An added benefit of using hashtags is that you will be able to track and analyze campaign results across varying demographics/regions. When users click on a hashtag of interest, they’re then taken to its related feed, which shows all the public content attached to it. People will then search for hashtags they’re interested.
How to use Hashtags?
The best way to use hashtags is to find popular ones and use them in your branded post. Businesses should also create a hashtag that reflects their brand or campaign message. An example could be using the business name, product offered, product tagline, or the name of a current campaign, along with a popular/trending hashtag.
Here are the most popular Instagram hashtags of 2019:
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