Without a clear long-term strategy in place and a commitment to that strategy you are doomed to fail.
Three important components of your social media strategy:
- Clearly define your objective — increase likes/followers, increase website traffic, promote products/services or create sales leads?
- Clearly identify your audience — sex, age, background, interests, location, preferred platform, preferred device (mobile or desktop) and social media habits.
- Clearly plan your guidelines — how many posts per day, what time, content type (text, image, video, audio, live), content length (300 word post, 15 second advertisement or 10 minute video blog) and importantly — who will manage and monitor the platform/s.
2. You feel that you don't have the budget to go social.
Obviously a bigger marketing budget if implemented correctly — traditional anyway — should provide greater results, but this is where social media is different.
If you have an iPhone, an Internet connection and a well-developed social media strategy, you can now communicate with a global audience like a big brand without the obscene marketing budget.
Just remember — keep it real — genuine, informative, entertaining and useful to the audience you want to engage with.
3. You feel you don’t need a social media presence.
Sorry, but you are wrong.
Social media is not just a passing fad:
- Every second there are 61,500+ Google searches
- Every day there are 4.5+ billion Likes on Facebook
- Every day there are 500+ million Tweets on Twitter
- Every day there are 95+ million photos and videos uploaded to Instagram
If you are not social — you are not visible!
However, you may prefer spending your marketing budget solely on traditional forms of marketing (print advertising and television spots) that are overpriced with a rapidly eroding (attentive/engaged) audience. If this is the case, it’s your money!
Scopic works with your business to craft communications and marketing solutions that drive accelerated growth in a multi-channel world, contact us to find out more.