Snapchat consider themselves a camera company according to their website:
"Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together."
Today, users can use the platform to share time-limited photos (or snaps) and videos. Fast growing in popularity with users and marketers are Snapchat Stories (linked short videos or snaps) launched in 2013. Stories are viewable for 24 hours, vanishing after 1 to 10 seconds (depending on your settings and if screenshots are taken). In 2015 Snapchat launched Lenses which saw user numbers boom. The lenses feature allows users to add real-time special effects and sounds via creative filters to both photos and video. Users can personalize these selfie snaps and then share them with friends or upload them to other social media platforms.
Checkout these Geofilter tips: www.snapchat.com/geofilters/tips
Snapchat's users watch over 10 billion videos per day - more than a 350% increase in the last year. Due to the attention, reach and interactive experience the platform offers, big brands in the United States are starting to embrace Snapchat Ads as a communication tool to connect with targeted audiences. Over the coming years, advertising will continue to grow on Snapchat as the platform's audience starts to age up (fastest growing Snapchat user being over the age of 25). With a growing global base of over 100 million active users, marketers and brands are starting to take Snapchat fun - seriously!
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