Snapchat was launched in 2011 by Evan Spiegel's from his living room as a platform for sharing vanishing photos with friends. Initially the app shared photos and messages that self-destructed after being viewed only once within just a few seconds.
Snapchat consider themselves a camera company according to their website:
"Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together."
Snapchat consider themselves a camera company according to their website:
"Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together."
Snapchat Intro source: Snapchat
Basically, Snapchat offers users multiple communication tools: snaps, chats and stories.
Today, users can use the platform to share time-limited photos (or snaps) and videos. Fast growing in popularity with users and marketers are Snapchat Stories (linked short videos or snaps) launched in 2013. Stories are viewable for 24 hours, vanishing after 1 to 10 seconds (depending on your settings and if screenshots are taken). In 2015 Snapchat launched Lenses which saw user numbers boom. The lenses feature allows users to add real-time special effects and sounds via creative filters to both photos and video. Users can personalize these selfie snaps and then share them with friends or upload them to other social media platforms.
Today, users can use the platform to share time-limited photos (or snaps) and videos. Fast growing in popularity with users and marketers are Snapchat Stories (linked short videos or snaps) launched in 2013. Stories are viewable for 24 hours, vanishing after 1 to 10 seconds (depending on your settings and if screenshots are taken). In 2015 Snapchat launched Lenses which saw user numbers boom. The lenses feature allows users to add real-time special effects and sounds via creative filters to both photos and video. Users can personalize these selfie snaps and then share them with friends or upload them to other social media platforms.
Geofilter Source: Snapchat
To further increase the platform's diversity and revenue streams Snapchat launched Geofilters in 2016. Geofilters are location-based graphic overlays that users add over their snaps. Users have the option of creating personal or business (sponsored) filters. Geofilter pricing (starts at approx. ¥500) is based on location, geofence size (the geographical size the geofilter will be active in - from approx. 20,000 square feet up to 5,000,000 square feet) and length of time the filter is viewable.
Checkout these Geofilter tips: www.snapchat.com/geofilters/tips
Snapchat's users watch over 10 billion videos per day - more than a 350% increase in the last year. Due to the attention, reach and interactive experience the platform offers, big brands in the United States are starting to embrace Snapchat Ads as a communication tool to connect with targeted audiences. Over the coming years, advertising will continue to grow on Snapchat as the platform's audience starts to age up (fastest growing Snapchat user being over the age of 25). With a growing global base of over 100 million active users, marketers and brands are starting to take Snapchat fun - seriously!
Checkout these Geofilter tips: www.snapchat.com/geofilters/tips
Snapchat's users watch over 10 billion videos per day - more than a 350% increase in the last year. Due to the attention, reach and interactive experience the platform offers, big brands in the United States are starting to embrace Snapchat Ads as a communication tool to connect with targeted audiences. Over the coming years, advertising will continue to grow on Snapchat as the platform's audience starts to age up (fastest growing Snapchat user being over the age of 25). With a growing global base of over 100 million active users, marketers and brands are starting to take Snapchat fun - seriously!
Snapchat's active user numbers are predicted to double over the coming years to 85.5 million by 2020 in just the United States, it may be time for Japanese brands to consider getting their geofilters on and start storytelling.
Need help identifying social media platforms to increase customer engagement?
Scopic works with Japanese businesses to identify the best social media platforms to increase global customer engagement, contact us to find out more.
Need help identifying social media platforms to increase customer engagement?
Scopic works with Japanese businesses to identify the best social media platforms to increase global customer engagement, contact us to find out more.
