1. Getting out there is fun, but getting picked up is the best part
Your press release headline and first paragraph need to grab the attention of the editor or journalist. Make sure you cover who, what, where, when and most importantly why your press release should make the news in the first paragraph. Remember to write in an inverted pyramid style – most important to least important, just like in the press.
2. Keep things clear, accurate and short
Write in short sentences, short paragraphs and keep the information clear and to the point. Include facts/data from a research paper or report as it is to the point and it's much more likely to be picked up by a publications. As a general rule, keep the press release to one A4 page. If your press release is picked up you will get the chance to add more detail later if required.
3. Quote someone special
People like to hear news from credible sources or experts in their field, so make sure to always include quotes. Using quotes will help make sure that your story is "newsworthy" and newsworthiness plays a central role in whether your story makes it to the presses.
4. Close on your brand story
A press release is all about building positive public interest/relations, but focus on the news first and keep a short "Brand Story/Message" to the end. Remember, a strong relationship between your business and media outlets is mutually beneficial. If all goes well journalists, bloggers, content creators, everyone will be sharing your brand story brand.
5. Make it look smart
Make sure you put Press Release (large font 14point) at the top of your page and remember when emailing media outlets make sure to have “Press Release” and your headline in the subject. Remember to attach an image that works with the release…
Head your press release with the following:
For Immediate Release – (Date)
Editors or journalists will need to have your media contact details to ask questions or to arrange an interview if required.
Close the press release with following:
Press Release Ends
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