Image source: Mui Mui
Less is always more in design, and uncluttered, easily navigated websites are always the big winners!
If you’re thinking about updating your website in 2019, then consider implementing these three minimalist web design basics to make sure you are creating a positive user experience.
Focus on Simplicity
An effective website is structured on a minimalist approach to visual communications. Minimalist websites are built around the concept that less is always more, and always better. This means that minimalist website design purely focuses on the necessary and essential elements required to effectively communicate. This way any clutter or distracting visuals that may increase complexity are cut. How minimal you go, will depend on the purpose of your website, your target audience, and of course your business.
Maximize Negative Space
Minimalist websites maximize negative (or white space, but it does not have to be white). Negative space is the space on your website where there is no element placed. Using a white background on a minimalist website increases the negative space and pulls visitor attention to the dominant content. Creating space around images, clearly separating paragraphs and isolating important content guarantee visual communications are easily absorbed by visitors. Sparingly utilizing negative space will reduce unwanted interference and improve the overall user experience.
Minimize Color Palate
Color plays a powerful role in the visual communications of your website and is a central element of your brand's visual identity. While it is not the only element, it is most definitely one of the first things absorbed and possibly one of the most remembered by visitors in relation to your brand. Minimal use of colors (no more than two or three core colors that are associated with your brand) will add clarity, improve navigation, increase accessibility and reinforce your brand's visual identity. Taking the time to carefully consider your website color palate will also reinforce your brand experience for visitors.
In web design, a superior user interface, or UI design, is crucial to a positive user experience or UX design. You only have one or two seconds to entice your visitors and have them engage with your website. Creating a clean, crisp, minimal website will allow you to communicate your brand more efficiently and effectively --- it is that simple.
Scopic works with businesses to create a simple experience for website visitors, contact us to find out more.
If you’re thinking about updating your website in 2019, then consider implementing these three minimalist web design basics to make sure you are creating a positive user experience.
Focus on Simplicity
An effective website is structured on a minimalist approach to visual communications. Minimalist websites are built around the concept that less is always more, and always better. This means that minimalist website design purely focuses on the necessary and essential elements required to effectively communicate. This way any clutter or distracting visuals that may increase complexity are cut. How minimal you go, will depend on the purpose of your website, your target audience, and of course your business.
Maximize Negative Space
Minimalist websites maximize negative (or white space, but it does not have to be white). Negative space is the space on your website where there is no element placed. Using a white background on a minimalist website increases the negative space and pulls visitor attention to the dominant content. Creating space around images, clearly separating paragraphs and isolating important content guarantee visual communications are easily absorbed by visitors. Sparingly utilizing negative space will reduce unwanted interference and improve the overall user experience.
Minimize Color Palate
Color plays a powerful role in the visual communications of your website and is a central element of your brand's visual identity. While it is not the only element, it is most definitely one of the first things absorbed and possibly one of the most remembered by visitors in relation to your brand. Minimal use of colors (no more than two or three core colors that are associated with your brand) will add clarity, improve navigation, increase accessibility and reinforce your brand's visual identity. Taking the time to carefully consider your website color palate will also reinforce your brand experience for visitors.
In web design, a superior user interface, or UI design, is crucial to a positive user experience or UX design. You only have one or two seconds to entice your visitors and have them engage with your website. Creating a clean, crisp, minimal website will allow you to communicate your brand more efficiently and effectively --- it is that simple.
Scopic works with businesses to create a simple experience for website visitors, contact us to find out more.
