What we continue to find interesting about 2016 is the preferred communication platforms and behaviors of Japanese users on social media. With much of the world dominated by Facebook 1090M+, Japan users continue their love affair with LINE 50M+ and Twitter 26M+. Even the way Japanese users post and interact on third-placed Facebook 25M+ is different compared to United States users; with a slower shift to video posts and a greater preference to link content in Japan. It will be interesting to see whether Facebook uses their rapidly growing Instagram 8M+ user base (55% Females) in Japan to generate growth and synergies across the two platforms in 2017.
See the statistics here: www.socialbakers.com/statistics/facebook
In 2017, we see Facebook move to become an even more valuable tool for professionals and businesses as it continues to strip away at Linkedin's 340K+ user base and gains the respect of major Japanese brands.
Scopic works with your business to identify the best social media platforms to increase your customer engagement, contact us to find out more.