Here are four key components of an effective social media strategy:
- Define your objective -- increase likes/followers, increase website traffic, promote products/services or create sales leads.
- Identify your audience -- sex, age, background, interests, location, preferred platform, preferred device (mobile or desktop) and social media habits.
- Plan your guidelines -- how many posts per day, what time, content type (text, image, video, audio, live), content length (300 word post, 15 second advertisement or 10 minute video blog) and importantly who will manage and monitor the platform/s.
- Find your influencer -- an influencer will allow your business to communicate in a manner that is more relevant and targeted to your audience. The right influencer has already built an existing relationship through content that is liked and shared. This will allow your business to quickly connect with a wider audience.
For convenience—see below two social media strategy templates designed to help your business amplify its social media exposure—an editable template for social media strategy planning and an editable social media strategy calendar.