We know—you already know, to really connect and engage with your audience—it takes much more than just a few random minutes across the day—you must produce relevant, targeted, valuable and consistent content.
So, which of these 2017 content marketing trends did your business embrace?
1. Going mobile
As mobile device users surge and speeds accelerate, people want more than just text-based content. Mobile users want to find mobile compatible content quickly and easily, so make the user experience stress-free with clear headings, bullet points and quality visuals that engage users.
2. Going visual
Research shows images/videos perform much better than just words on a screen, but don’t compromise loading time. An easy way to increase loading speed, is to compress/reduce images and videos to ensure audience attention is not lost while waiting around.
3. Going live
With live content marketing becoming more achievable on mobile devices via FacebookLive, SnapChat, PeriscopeTV and Instagram Stories live streaming continues to explode. Both large and small businesses will easily be able to share product launches, new campaigns and branded events.
4. Targeting content
To truly connect and hold audience attention businesses can no longer be everything-to-everyone across multiple channels of communication. With a massive amount of content being published across numerous channels, businesses need to be more targeted with the content they create.
5. Test driving
Through testing engagement, businesses will start to better identify audience behaviors that will influence the content created and the distribution channels used. Winners in the race of content consumption will be those businesses that conduct A/B testing (split-run testing) of content/channels - measure engagement, analyze results then create content that is personalized.
How did your business measure up!
Scopic works with businesses to create quality content that grabs attention and delivers a positive user experience, contact us to find out more.