With so much attention on social media marketing and the role of influencers it is easy for businesses to overlook email as an important part of their marketing mix.
Findings from a recent Adobe survey (Adobe Consumer Email Survey Report 2017) on email marketing indicate that consumers are sick of branded emails that are hard selling, uninformative and irrelevant.
However, there was a positive and that was consumers would still rather get an email offer from brands compared to direct mail, mobile apps or social media. As Adobe puts it, consumers still have a love affair with email, but these days a bit more balance in needed.
Findings from a recent Adobe survey (Adobe Consumer Email Survey Report 2017) on email marketing indicate that consumers are sick of branded emails that are hard selling, uninformative and irrelevant.
However, there was a positive and that was consumers would still rather get an email offer from brands compared to direct mail, mobile apps or social media. As Adobe puts it, consumers still have a love affair with email, but these days a bit more balance in needed.
Interesting Insights:
- 19 percent of consumers are not happy having to scroll too much.
- 20 percent of consumers get frustrated waiting for images to load.
- 20 percent of consumers don’t check work email outside of work hours.
- 26 percent of consumers check email in the morning before doing anything else.
- 28 percent of consumers 18-24 sneak a peek at email while working out.
Scopic works with your business to create effective marketing strategies designed to increase your exposure, contact us to find out more.
