The smartest way to maintain potency across your brand is to create a style guide with exact specifications, guidelines and design examples. A well-thought-out style guide is an essential tool for creating your branded content.
What is a brand style guide?
A brand style guide (also known as a brand book or brand guide) is simply a reference tool that helps content creators maintain consistency by establishing what a brand must look, feel and sound like at all times. It’s one of the most important resources of your business.
It sets a clear focus for all parties—employees, partners and investors. A style guide should include all the essential guidelines for your brand’s identity, voice and tone especially these elements listed below.
Brand Position: Brand story, mission and values.
Logo: Color, size, positioning and clear space.
Color Palette: Print color (CMYK) and digital color (RGB) codes.
Typography: Font type/s, size, color, spacing and alignment.
Imagery: Mood, size, focus, clear space and background.
Copy: Key words, word count and tone.
Digital Material: Specific specifications and examples.
Print Material: Specific specifications and examples.
To clearly and effectively communicate with your target audience in a consistent and effective way you should always refer to your style guide, as it provides brand stability and strength.
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