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The key purpose of your communications and marketing activities should be to entice your client, visitor and/or potential customer to act. This is why you need to use strong and clear call-to-actions (CTA).
A CTA is the text and/or graphics you use to persuade your target audience to take positive action. An effective CTA grabs your audience and tells them exactly what to do next.
Choose specific objectives
Carefully consider how you want people to act and be specific. Create your CTA based directly on your marketing objectives. Use concise language and keep the actions required hassle-free.
Download your product overview? "Download Now"
Click on a specific webpage? "Click Here"
Sign up to your newsletter? "Sign Up Now"
Pick up the phone? "Call Today"
Visit your store? "Come In"
Send an email? "Email Us"
A CTA is the text and/or graphics you use to persuade your target audience to take positive action. An effective CTA grabs your audience and tells them exactly what to do next.
Choose specific objectives
Carefully consider how you want people to act and be specific. Create your CTA based directly on your marketing objectives. Use concise language and keep the actions required hassle-free.
Download your product overview? "Download Now"
Click on a specific webpage? "Click Here"
Sign up to your newsletter? "Sign Up Now"
Pick up the phone? "Call Today"
Visit your store? "Come In"
Send an email? "Email Us"
Amazon has a clear CTA objective and maximises the location.
Location, location, location
Carefully consider where you put your CTA in relation to the communication platform you are using. The position of your CTA on a page will directly influence the behaviour of your audience. A CTA – above the fold – on a page does much better than the center and sidebar areas. The term – above the fold – comes from the newspaper business and refers to the upper half of the front page of a broadsheet newspaper. Utilising this area of your website means the CTA is seen immediately and reduces scrolling.
Carefully consider where you put your CTA in relation to the communication platform you are using. The position of your CTA on a page will directly influence the behaviour of your audience. A CTA – above the fold – on a page does much better than the center and sidebar areas. The term – above the fold – comes from the newspaper business and refers to the upper half of the front page of a broadsheet newspaper. Utilising this area of your website means the CTA is seen immediately and reduces scrolling.
Ebay uses space and a pop of green color.
Use space and color
Carefully consider the negative/white space you have around a CTA as this space will draw audience attention to your key message. Also, using contrasting colors will draw greater attention to the CTA. Use a different color for your key messages, active text and buttons, so they stand out from the other content on the page.
Interested in finding out how we could help your business persuasively communicate? Let's connect.
Carefully consider the negative/white space you have around a CTA as this space will draw audience attention to your key message. Also, using contrasting colors will draw greater attention to the CTA. Use a different color for your key messages, active text and buttons, so they stand out from the other content on the page.
Interested in finding out how we could help your business persuasively communicate? Let's connect.
