Get a 2016 calendar and mark each day/week you want to promote your business. Mark days/weeks that are key sales periods on your “Marketing Schedule” – of course this will vary depending on your products/services and key markets. Make sure you take the time to firstly review your 2015 marketing periods/activities and identify what worked for your business.
2. Marketing deadlines
Now you have created your “Marketing Schedule” for 2016 - for every day/week you marked, count back four weeks and mark it as “Marketing Deadline”. This is when you should have your marketing strategy finalized and ready to go.
3. Strategy time
For every day/week marked “Marketing Deadline” schedule two weeks before as “Strategy Time” – this is when you need to take a few hours to review the overall marketing strategy to make sure it is inline with current objectives.
4. Production time
Effective designs take time to create and traditional marketing materials take time to print. Also, booking quality advertising space or media spots takes time to negotiate – plan ahead.
5. Professional connections
Now is a great time to start to build new relationships with marketers, designers, printers and media outlets. Like effective marketing, creative relationships take time to grow.
Scopic will look, listen and find fresh ideas and creative solutions that make people want to engage with your business, contact us to find out more.