1. Make sure your press release gets picked up
Your press release headline and first paragraph need to grab the attention of the editor or journalist. Make sure you cover who, what, where, when and most importantly why your press release should make the news in the first paragraph. Remember to write in an inverted pyramid style – most important to least important, just like in the newspapers.
2. Keep things short and simple
Write in short sentences, short paragraphs and keep the information clear and to the point. As a general rule, keep the press release to one A4 page. If your press release is picked up you will get the chance to add more detail later if required.
3. Quote someone of authority
People like to hear news from credible sources or experts in their field, so make sure to always include quotes. Using quotes will help make sure that your story is "newsworthy" and newsworthiness plays a central role in whether your story makes it to the presses.
4. Save your brand story for the end
A press release is all about building positive public interest/relations, but focus on the news first and keep a short "About Us" to the end. Remember, a strong relationship between your business and media outlets is mutually beneficial.
5. Professionally format your press release
Make sure you put Press Release (large font) at the top of your page and remember when emailing media outlets make sure to have “Press Release” and your headline in the subject.
Head your press release with the following:
For Immediate Release – (Date)
Editors or journalists will need to have your contact details to ask questions or to arrange an interview if required.
Close the press release with following:
Press Release Ends
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