Content marketing is about creating and sharing content that is engaging, relevant and valuable to your target audience. Your future content marketing successes will be a result of reviewing your current strategies.
Three simple benefits of reviewing your content marketing strategy are:
To increase engagement across your social media platforms
To increase brand awareness among your audience
To increase the size of your sales funnel
So, which of these content marketing trends did your business utilize in 2019––what were the results?
Over 70% of American teens say they turn to Instagram for advice on purchasing decisions regarding new products or promotions, and nearly 40% of Twitter users made a purchase based on the endorsement of a social media influencer. What are the benefits that an Instagram Influencer can add to your marketing mix?
As mobile device usage continues to surge, with 81% of Americans owning smartphones, people want to find content quickly and easily. The user experience must be stress-free with simple functionality and clear messaging that generates engagement, as a massive 96% of Americans users between 18-29 are mobile browsing.
Research clearly shows visual content performs much better than just words on a screen. Twitter tweets with photos average a 35% boost in retweets and videos get a 28% pump. A massive 62% of Instagram users say they have become more interested in a brand or product after seeing it in Stories.
To engage users businesses can no longer be everything-to-everyone across multiple platforms. With a massive amount of content being published hourly across numerous platforms, businesses need to be more targeted with the content they create.
Through A/B testing (split-run testing) of marketing content and social media platforms, your business will be able to better measure audience interaction and platform preference. The results of A/B testing should influence the targeting of future marketing content.
Find Content Marketing Ideas Here: Instagram Tips and Tricks to Increase Exposure
Scopic Creative works with businesses to create, test and measure social media marketing content that better attracts audiences, contact us to find out more.