Get a 2014 calendar and mark each day/week you want to promote your business. Remember to mark days/weeks that are key sales periods on your “Marketing Schedule” – of course this will vary depending on your products/services and key markets.
2. Make a marketing schedule
Now you have created your “Marketing Schedule” for 2014 - for every day/week you marked, count back four weeks and mark it as “Marketing Deadline”. This is when you should have your marketing strategy finalized and ready to go.
3. Mark the deadlines
For every day/week marked “Marketing Deadline” schedule a week before as “Strategy Time” – this is when you need to take a few hours to focus on the overall marketing strategy to make sure it is inline with the objectives.
4. Build marketing relationships
Start to build relationships with designers, printers and media outlets. Remember effective designs take time to create and marketing materials take time to print. Also booking quality advertising space or media spots takes time to negotiate.
5. Review your successes
Finally, make sure you take the time to review your 2013 marketing activities and identify what worked for you.
Scopic will look, listen and find fresh ideas and creative solutions that make people want to engage with your business, contact us to find out more.