Like years past, it won't just be the New England Patriots and the Philadelphia Eagles competing, but also the biggest global brands.
The Super Bowl is one of the biggest days of the year for major brands and they only have seconds to hold viewer's attention. The average TVC production costs over $1 million+ and brands will pay $5 million+ to get a 30-second spot during the big game.
Top five TVC picks for Super Bowl LII.