Knowing and understanding your target audience is an essential element in creating a successful visual identity. Defining who you are speaking to will help you target your visual communications.
2. Do you know your colors?
Color is a central element of your visual identity. While it is not the only element in your visual identity, it is definitely one of the first things seen and possibly the most memorable of your visual identity. Carefully consider your visual identity color mix, as it will set the mood for your business.
3. Do you keep things simple?
Your visual identity needs to be simple and uncomplicated. When you try to do too much things get watered down. By keeping things simple you are keeping the visual communications strong, clear, and understandable.
4. Do you keep your visual communications consistent?
The colors and images you use, the shape and size of images, the font type and wording across your visual communications must be consistent. Keeping your brand consistent will ensure your target audience develops a visual connection and relationship with your business.
5. Do you really know your style?
The best way to know and maintain your visual brand identity is to create a style guide with exact specifications and guidelines. As mentioned earlier, to clearly communicate with your target audience in a consistent way you should always use the same colors, fonts, sizes, and image categories.
Scopic works with you to create your visual brand identity, contact us to find out more.