Build a strong brand with these 5 simple branding tips.
1. Brand identity
Your brand identity includes your business name, color/s, logo, symbols, and tagline. All these elements of your brand provide meaning, direction, and communicate the core values of your business. You need to be aware of how your business is communicated to your target market.
2. Brand positioning
The way you position your brand in the marketplace (price, quality, convenience, professionalism) will greatly determine how your target audience perceive your business in relation to the competition. Your brand position must be communicated across your advertisements, brochures, and website.
3. Brand management
Your brand must be carefully managed in order to keep your brand identity consistent and strong. This is where a clear plan needs to be maintained centering on your core brand values. Brands do evolve, but it is important to ensure any changes or updates are made while always keeping in mind your core values.
4. Brand guidelines
Brand guidelines provide the foundation for your brand across different media such as television, radio, print, website, social media and marketing collateral. These guidelines will determine the size, color, format and position of your logo. Your brand guidelines must be followed at all times.
5. Brand consistency
A strong brand is created through consistency. Keeping your brand consistent will ensure your target audience develops familiarity with your business, and with familiarity comes brand trust and loyalty.
Scopic works with you to build your business success, contact us to find out more.