The localization of Japanese brands will become a necessity for many businesses (based on the target demographic) as the population continues to age faster than any other country on the globe. With over 30% of Japanese aged over 65, weak consumer spending in the Japanese market is predicted to continue.
Why Japanese businesses should localize and go global?
- Over 55 percent of consumers stated that the ability to have product information in their own language is more important than price.
- Over 60 percent of multinational enterprises believe localization is important for achieving higher company revenues.
- Over 70 percent of multinational enterprises believe localization is important to achieve increased revenues from global operations.
Japanese to English translation of a print ad, digital campaign or company website is only one small part of a number of pieces that are involved in the successful localization of a brand.
To truly capture and then engage with a local audience Japanese brands must also consider the following important points:
- Evaluating the graphic design elements and images so that they better target the audience’s visual tastes
- Shaping the tagline and copy to better connect and engage with the local audience’s beliefs and expectations
- Adapting the design format and layout inline with local market standards and industry requirements
Taking the time to research, plan and successfully execute the localization of a Japanese brand will positively impact on the business’s future growth.
Scopic works with Japanese businesses to localize for the global market, contact us to find out more.
World Economic Forum - Japan's population is shrinking: What does it mean for the economy?
Globalization and Localization Association - Industry Facts and Data
The Economist - The incredible shrinking country